Cheers & Jeers
- Bonny Doon - great value wines, going against the trend, humor, satire, having the balls to make wine "fun"
- Kendall-Jackson - for success in bringing in more consumers through subtle modification of their wines over time ("palate brainwashing")
- Rosenblum - great value zins, doing all they can to save threatened old-vine-zin vineyards in the East Bay from developers
- Marietta - successfully going against the grain by making primarily a blend (not a single varietal) and offering it for a reasonable price
- David Cofarro - Keeping prices reasonable, making great blends, staying true without selling out and increasing production.
- Bogle - Fighting the good fight at under $10. Not many independent, family-owned wineries can play there anymore, especially while increasing sales at 20% over last year.
- Robert Mondavi - for continuing to sell out the flagship brand through low-end plonk. Overheard: " you mean Mondavi makes Napa wine? I thought they just made Woodbridge". Also for the Papio brand, some of the worst labels and a horrible brand name.
- Southcorp - for nearly ruining many hugely successful Australian brands by completely destroying their UK business and missing the boat while [yellow tail] kicks their ass in the US ("where'd those 7 million cases come from?")
- Franzia - for his Napa Ridge brand and his argument that "you don't expect French toast to come from France do you?"
- Jim Laube and the Wine Spectator - for publicly "outing" BV's TCA problem and severely punishing their sales in the marketplace. Such a problem could have been handled diplomatically (not publicly) with much less severe repercussions.
- CK Mondavi / Krug - for continuing to make the same tired wines and taking up space in Napa that could be better used by a younger, more dynamic company with vision. Also for continuing to trade off the name with their "family" slogans...cheap...cheap....cheap.