The Zinquisition

Various ruminations and observations regarding the bizarre and otherwise incomprehensible happenings in the wine industry.

SAINT VINI'S CREDO I believe that wine is a beverage that should be enjoyed frequently, alone or with meals. I believe that wine, since it is made from a fruit, should produce a liquid reminiscent of that fruit, not cedar, moss, pipe tobacco, barnyards, manure, pencil lead, or band aids. As such, I believe that good wine can come from any country, but it must be labeled in such a way that the consumer doesn't need an atlas and a wine encyclopedia to figure out what's in the bottle. I believe that the United States should not trail the civilized world in wine consumption per capita and that neo-prohibitionists, wine snobs, and liquor distributors are all joined in a trilateral commission to hinder wine consumption. I believe that wine needs to lose its elitist image by embracing alternative packaging, alternative closures, non-vintage wines, stronger branding, and lower retail prices. I believe in long, slow, deep, soft, wet kisses that last........uh....sorry, I got carried away.

Monday, January 10, 2005

Better than selling futures!

Check out this L.A. Times article (registration required) for a great way to make money off your winery when all else fails. Charge people "$125,000 to join Napa Reserve, a country club of sorts for affluent oenophiles. There's no golf or tennis, but members get to work alongside farmhands and on-site vintners to produce small lots of their very own wine. "

Beautiful, simply beautiful. The capitalist in me salutes you, Mr. Harlan!

1 Comments:

Anonymous said...: Don't people usually get PAID to do that, rather than pay out??
Excellent way to separate the fools from their cash!

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"There's a sucker born every minute." P.T. Barnum; January 11, 2005 7:49 AM

The Zinquisition

Monday, January 10, 2005

Better than selling futures!

1 Comments:

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