How to Promote an Entire Industry Successfully
Great article in today's Fresno Bee about the success of the "Real California Cheese" campaign. Check this out "California's dairy industry in 1982 found itself faced with declining fluid milk consumption and a surplus of milk produced in the state. The advisory board, which represents the state's dairy producers and is funded by assessments that dairy operators pay, spent more than $1 million to starting in 1983 for a Stanford Research Institute analysis of growth options"
Are you listening, Wine Market Council???
Are you listening, Wine Market Council???
posted by Anonymous at 12:41 PM
2 Comments:
So what the heck are saying, they should start making lots of brandy?
I think it means they should start looking into a simple accessible market strategy. From the previous posts it would seem the WMC’s current campaign is “stodgy, stuffy and old”.
The “Got Milk?” slogan was fresh and simple. It was (and still is) tremendously successful, and is envied and mimicked by other trades to this day.
Al
Post a Comment
<< Home