Its a word you hear in the industry once in a while - "Inglenooking" or "Inglenooked". It refers to the history of the Inglenook brand, once one of the most famous wines from Napa and made at the Niebaum estate (now owned by Francis Ford Coppolla) and now produced as a jug wine by Constellation with no ties to its rich heritage. The 1941 Inglenook was given a (retroactive) score of 100 by Wine Spectator, but how did this once noble brand enter the lower realms of the supermarket shelf?
Simple, corporate greed. In an attempt to capitalize on the Inglenook brand name, its owners, Heublein, decided to launch lower-priced California-appellation wines under the Inglenook label. Unfortunately, due to colossal mismanagement, the wines at the low end became synonymous with Inglenook rather than the high-end Napa bottlings (arguably Mondavi did the same thing by putting Robert's name on the Woodbridge label). Ultimately, the Napa ties were severed and whole generations of consumers have sadly only known Inglenook as a plonk brand.