Thursday, March 02, 2006

If the Survey Says it, it Must be True

It turns out that US wine consumers actually prefer corks and dislike synthetic closures! What’s that? You think that a survey funded by the Portuguese Cork Association (APCOR) might create a biased survey? Pshaw!

Well, okay….I guess if you do read the first paragraph: “a stunning 94% - think that non-cork closures sometimes or often cheapen a bottle of wine” you might get a slight impression that the questions were leading……I imagine them thusly:

1.) Do you agree that cheap closures like screw caps cheapen a bottle of wine when used?

2.) Do you agree with true wine lovers that only real corks should be used to close bottles?

3.) If you are a server, do you agree with most other servers who feel that wine with a cork closure leads to a bigger tip?

4.) Aren't corks great?


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