Cork "Most Appropriate"
As I've posted before, I don't have a dog in this fight, but the skewed surveys from the cork producers are starting to make me sympathize with the alternative closure guys....
This latest bit of nonsense is brought to you by the Cork Quality Council. A quote from their press release:
"Another interesting survey result was the fact that while price was the first and most important factor for consumers purchasing wine under $8.00 a bottle, the second most important factor was having a natural cork. For consumers purchasing wine above $15.00 and on a frequent basis, natural cork was the single most important factor in their buying decision. "
Had they said "one of the most important" or "a very important" factor, I would have shrugged it off but "the single most important factor"? Come on! Consider for starters that capsules (except for those shortened types designed to do so) don't even allow one to see the cork. How does the $15+ consumer even know the cork is real before making a purchase!?! Not to mention that varietal, place of origin and label have all been shown to be more important in legitimate surveys.
One wonders what the cork producers are so afraid of if they can't fight fairly...
This latest bit of nonsense is brought to you by the Cork Quality Council. A quote from their press release:
"Another interesting survey result was the fact that while price was the first and most important factor for consumers purchasing wine under $8.00 a bottle, the second most important factor was having a natural cork. For consumers purchasing wine above $15.00 and on a frequent basis, natural cork was the single most important factor in their buying decision. "
Had they said "one of the most important" or "a very important" factor, I would have shrugged it off but "the single most important factor"? Come on! Consider for starters that capsules (except for those shortened types designed to do so) don't even allow one to see the cork. How does the $15+ consumer even know the cork is real before making a purchase!?! Not to mention that varietal, place of origin and label have all been shown to be more important in legitimate surveys.
One wonders what the cork producers are so afraid of if they can't fight fairly...
posted by St. Vini at 7:09 AM
3 Comments:
I must admit that while screwcaps have shown to be far superior to cork on a number of fronts.. i still believe that they suck on the user interface (it still feels too much liek you are openiung salad dressing)... but the single most important decision?
Losers.. hey have you seen this glass coin thing? I breahfasted with Peter Gogo from Penfolds and he is all hotabout it.. Easy, Vini.
Bill
Bill: Not sure which one you're referring to, but I have seen a couple of interesting stoppers with glass. Potentially, I think they can cover the "image" problem that screwcaps have.
As for the salad dressing thing, I'm sure that some folks missed their buggy whips for a while too...
Cheers,
Vini
Still not sure why folks have negative feelings about screw caps. Yes, they have been on cheap bottles in the past. Yes, they are different. And yes, the research is still not complete regarding long term storage possibilites with reds. That said, I just can't live with 'corked' wines or wines that are simply 'off' due to inconsistent trans ox issues with corks . . .
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