The body's not even cold yet
I can't believe that City Winery is already trying to make money off of the death of Michael Jackson. To wit, I have the latest email from them (7:46 PM last night - a scant 5~6 hours after MJ's passing):
Granted they want to do this tonight, and they feel they have to work fast at it...but really, do we have to do this?
I suggest we rename the event "City Winery's Tasteless Tasting", and the subtitle should be "How to Milk the Legacy of a Dead Celebrity"...
From the email:
5 Wines paired with 25 songs, $25City Winery will celebrate Michael Jackson's career with a mix of music and wine by paying homage with a wine pairing—listening to 25 of his classic songs with wines paired with 5 eras of his music. As Michael has touched the entire world with his music, City Winery brings its own special way to honor him with loud music from the venue's concert sound system accompanied by 5 selected wines for this once-in-a-lifetime memorial. Starting with a toast to the King of Pop, to a young period with the Jackson 5, smooth textures, developing into deep and complex personalities, and funky tastes. Michael Jackson's flavors will be lingering in our minds and age for long after he is gone.
Needless to say that Michael Jackson's connection to wine was, shall we say, "infamous" as it came to light during testimony in his trial for child molestation....and that's not really the sort of thing we should be remembering him for. What will be "lingering in my mind" is the poorly thought out marketing idea this was/is, and the aftertaste of desperation it leaves on my impression of City Winery. They get $25/head for playing some music & capitalizing on a dead celebrity.
Quite frankly, this is as offensive as it gets. Maybe South Park got away with their Steve Irwin joke only 2 weeks after his death, but pairing wine with MJ?
What, will it be served out of soft drink cans and be called "Jesus juice"?
And dudes - the guys' body isn't even cold yet. Talk about disgusting.
I'm open to anyone from City Winery who'd like to rebut this. Feel free to pony up & let us all know how you justify this sordid event...
And for those of you out there who feel like I do, here's their email address from their website (I've already forwarded this posting to them):
info@citywinery.com.
Labels: marketing
posted by St. Vini at 8:01 AM
7 Comments:
So are they tasting wine from Red to White?
Seriously, I think that a celebration is ok, but maybe if they want to be "paying homage", then put the money towards charity.
Good point.
But which one -
Big Brothers/ Big Sisters or American Heart Association?
(Yes, I could've been crass and suggested "Boys' Town", but I managed to hold off....)
/V
Jackson's connection to wine was quite strong. Neverland Ranch sits in the Santa Ynez Valley and is just over the hill from the Fess Parker winery.
And.....?
Did he own any stock?
Host charity wine auctions?
Donate to the Olde Winemakers' Home in Corpus Christi?
Any connection other than offering wine to underage, over-privileged boys and the location of said alleged acts?
;) Just having fun Arthur, not trying to take you to task!
V
Hell, I would have gone to the Michael Jackson wine tasting but I was busy at the Farrah Fawcett cheese seminar at Whole Foods. "Charlie's Angels" reruns and triple creme bries. Proceeds went to have Ryan O'Neal castrated.
V,
No worries. It was just kind of a creepy knowing that - given what Fess Parker was all about (in his previous career).
Man that's bad. If the continuous tv coverage for 10 days wasn't bad enough, we're going to see everyone trying to use MJ's image for financial gain.
Post a Comment
<< Home