The Zinquisition

Various ruminations and observations regarding the bizarre and otherwise incomprehensible happenings in the wine industry.

SAINT VINI'S CREDO I believe that wine is a beverage that should be enjoyed frequently, alone or with meals. I believe that wine, since it is made from a fruit, should produce a liquid reminiscent of that fruit, not cedar, moss, pipe tobacco, barnyards, manure, pencil lead, or band aids. As such, I believe that good wine can come from any country, but it must be labeled in such a way that the consumer doesn't need an atlas and a wine encyclopedia to figure out what's in the bottle. I believe that the United States should not trail the civilized world in wine consumption per capita and that neo-prohibitionists, wine snobs, and liquor distributors are all joined in a trilateral commission to hinder wine consumption. I believe that wine needs to lose its elitist image by embracing alternative packaging, alternative closures, non-vintage wines, stronger branding, and lower retail prices. I believe in long, slow, deep, soft, wet kisses that last........uh....sorry, I got carried away.

Wednesday, July 21, 2004

The French are worried?

http://www.winesandvines.com/headline_07_02_04_french.html

Now why would the French be worried?

Maybe because their overall exports have slumped dramatically?
Maybe because they were passed (blown by would be more accurate) by Australia in the US market, suffering an 8% drop in exports to the US in 2003?
Maybe because their system of appellations has failed compared to modern branding concepts successfully employed by the Aussies?

more on this later....

The Zinquisition

Wednesday, July 21, 2004

The French are worried?

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