Wine Business Part 1 - Duckhorn Article

(This is the first of a series of posts about the business side of the wine business or "why does wine cost so damn much?")

The Caffaro article seemed to go over better than "My Pet Goat", so I thought I'd post a link to another great wine article, particularly the first few pages ("cash in, cash out" is the first page)

http://www.duckhorn.com/how_operates/

Bear in mind however, that since writing this article (circa 1999, I believe), Duckhorn has increased cases shipped by 50% and doubled their average retail price. Needless to say, they're doing okay and not "struggling" the way they once were. . . .