[yellow tail] the #3 Overall Supermarket Brand over last 12 weeks!
[yellow tail] continues its phenomenal growth, climbing to #4 over the last 52 weeks and #3 over the last 12 weeks, indicating continued recent growth. Rankings are based on total scanned retail dollar sales.
Top brands in the last 12 weeks ended 9/5/04:
1. Franzia CA
2. Sutter Home CA
3. Yellow Tail Australia
4. Woodbridge By Rbrt Mndv CA
5. K-J Vintners Rsrv CA
6. Livingston Cllrs CA
7. Carlo Rossi CA
8. EJ Gallo Twin Vly CA
9. Beringer CA
10. Almaden CA
Franzia and Sutter Home showed strong growth over last year (7% and 5%) but the rest of the domestics were flat or negative.
YT is now so dominant in the Shiraz category that it sells more Shiraz than the next 7 brands combined! (all of which are Aussie by the way, but look out for Fat Bastard Shiraz from France, climbing fast!)
There's a real noticeable trend too, all of the big, older brands are languishing. The growth is coming from brands introduced in the last 36 months. This will likely start to slow, however, as the glut is easing up and many of these negociant brands will be out of bulk wine supply soon.
Top brands in the last 12 weeks ended 9/5/04:
1. Franzia CA
2. Sutter Home CA
3. Yellow Tail Australia
4. Woodbridge By Rbrt Mndv CA
5. K-J Vintners Rsrv CA
6. Livingston Cllrs CA
7. Carlo Rossi CA
8. EJ Gallo Twin Vly CA
9. Beringer CA
10. Almaden CA
Franzia and Sutter Home showed strong growth over last year (7% and 5%) but the rest of the domestics were flat or negative.
YT is now so dominant in the Shiraz category that it sells more Shiraz than the next 7 brands combined! (all of which are Aussie by the way, but look out for Fat Bastard Shiraz from France, climbing fast!)
There's a real noticeable trend too, all of the big, older brands are languishing. The growth is coming from brands introduced in the last 36 months. This will likely start to slow, however, as the glut is easing up and many of these negociant brands will be out of bulk wine supply soon.
posted by Anonymous at 10:54 AM
1 Comments:
Jarrett here - you know, it warms my heart that the top selling supermarket brands for once are actually GOOD! Ah, yellowtail shiraz - strangely perfect with a good spicy kung pao, and fat bastard, an excellent wine for entertaining. I'm so pleased that good wine at decent prices is coming back in vogue!
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