Tuesday, October 12, 2004

[yellow tail] the #3 Overall Supermarket Brand over last 12 weeks!

[yellow tail] continues its phenomenal growth, climbing to #4 over the last 52 weeks and #3 over the last 12 weeks, indicating continued recent growth. Rankings are based on total scanned retail dollar sales.

Top brands in the last 12 weeks ended 9/5/04:

1. Franzia CA
2. Sutter Home CA
3. Yellow Tail Australia
4. Woodbridge By Rbrt Mndv CA
5. K-J Vintners Rsrv CA
6. Livingston Cllrs CA
7. Carlo Rossi CA
8. EJ Gallo Twin Vly CA
9. Beringer CA
10. Almaden CA

Franzia and Sutter Home showed strong growth over last year (7% and 5%) but the rest of the domestics were flat or negative.

YT is now so dominant in the Shiraz category that it sells more Shiraz than the next 7 brands combined! (all of which are Aussie by the way, but look out for Fat Bastard Shiraz from France, climbing fast!)

There's a real noticeable trend too, all of the big, older brands are languishing. The growth is coming from brands introduced in the last 36 months. This will likely start to slow, however, as the glut is easing up and many of these negociant brands will be out of bulk wine supply soon.


Anonymous Anonymous said...

Jarrett here - you know, it warms my heart that the top selling supermarket brands for once are actually GOOD! Ah, yellowtail shiraz - strangely perfect with a good spicy kung pao, and fat bastard, an excellent wine for entertaining. I'm so pleased that good wine at decent prices is coming back in vogue!

October 14, 2004 9:32 AM  
Blogger Huge said...

Indeed, its a good time to be a consumer. The imports (Fat Bastard, Red Bicyclette, and YT) will continue to have supply for the forseeable future. It will be interesting to see how domestics fare given the very light 2004 harvest. The grape/wine market has turned on a dime in the last month. Red Truck, Smoking Loon, Two-buck Chuck, Three Thieves, etc. are going to have a very tough time sourcing grapes and wine for their labels....

October 14, 2004 1:00 PM  
Blogger Zin Master said...

Despite my name (its more a play on words than a statement of fact), I'm quite new to the business (sales rep). I can't imagine that Two-buck Chuck would raise their prices, it would kill the brand, i would think, anyway. How do you believe these brands can survive light harvests such as you were talking about?

September 04, 2006 4:58 PM  

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