Monday, April 24, 2006

India starting to turn to wine?

Indians taking to drinking wines [from Zeenews.com]

"India is a young market, and has its share of problems - legal hassles, social taboos related to drinking, general preference for sweet wines over dry wines and sporadic growth within the industry that has escaped formal supervision…"

“[the] Wine industry is at a stage when it needs support and encouragement more than strict disciplining. The recent impetus in Maharashtra to classify wine as an agricultural product and hence segregate it from other alcoholic beverages could soon find takers in other parts of the country…”
- Magandeep Singh, a certified sommelier and author of Wine wisdom: buying and drinking wine in India

Hmmmm, apparently Singh is a certified sommelier, and has a bit to gain by the promotion of both wine and this book. But I think I’ll have to disagree about not having some discipline within their fledgling commercial wine industry: without discipline and legal guards in place the consumer will get very mixed products and ultimately loose confidence in their local offerings.


Yes, support and encouragement are very important to receive from the government.

No, the time to organize and codify is at the start of the venture, not once everyone is doing something different using a hodge-podge of approaches.
Modifications can come later if it’s deemed they’re needed, but for Pete’s sake have a framework in place to start within that encourages cosumer confidence.

3 Comments:

Anonymous Saurabh said...

I think that Wine is definitely here to stay in india. In fact, Wine is booming in India There are some very interesting marketing going on for spreading Wine in India - through sponsoring events or by floating clubs targeting people who want to drink Wine in India

November 23, 2008 10:11 PM  
Blogger St. Vini said...

I believe you're right, once the people of India realize that wine is so much more than just a status item as some have said in the past, then wine will truly take off.

It seems to be a new frontier for the industry, and I have met quite a few visiting families from India, as well as some who are looking to work here in California sp they can take that experience back to India with them.

Cheers!
/ V

January 10, 2009 10:00 AM  
Blogger samrudha said...

At the same the Indian wines should work on wines which goes best with Indian food. And targets more of Indian cusines, that should help them exporting to America , Europe and other countries.

August 18, 2009 11:50 AM  

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