Thursday, August 10, 2006

WSWA & Statistics

"There are two kinds of lies - damned lies and statistics!"

Interesting that the Wine and Spirits Wholesalers of America think 2% is statistically significant as they are touting new research conducted by TRU (Teenage Research unlimited) that shows that just 2% of teens have obtained alcohol via the internet. Looking to play Chicken Little, WSWA has concluded that this means "millions of teenagers have ordered alcohol online". Interesting that USA Today turns it around to say that "teens not rushing online to buy wine"! Also interesting that the TRU survey says nothing about where the other 98% of teens buy their alcohol. My guess would be from a store, supplied by a WSWA wholesaler member, no?

Who's really creating the alcohol problem here?


Anonymous Anonymous said...


January 04, 2007 5:44 PM  

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