Lindeman's Follow-Up

As a follow-up to an earlier post, Australian growers are reacting negatively (no real surprise there) to Foster's announcement that Lindeman's will be globally sourced.

"We see this move as a large company using a highly-rated and recognised Australian brand with a reputation for quality and integrity and basically raping that reputation,"
ouch!

Given the state of the Australian oversupply, I doubt their grousing will amount to much, but its interesting to see where this will lead. I still think its a mistake driven by "beer-based" thinking.