Friday, November 03, 2006

Importing more higher alc wines

This from the AGI [Agenzia Giornalistica Italia] News Service:
...a boom of Made in Italy wood-free wine in the United States with an 8.5 percent increase of exports and the concrete possibility of reaching a value of one billion dollars for over 2 million hectolitres by the end of the year, also thanks to the positive effect of Italy's World Cup victory. This was estimated by Coldiretti on the basis of an analysis of the Italian Food and Wine Institute in the first 8 months of 2006, from which emerges that the Italian production guaranteed for the absence of wood-chippings has strongly conquered the leadership compared to the Australian competitors where these practices are instead not carried out...
[meaning the Aussies do add oak chips/dust/etc where the Italians aren't - guess that's a source of great local pride...]....and...

Italian wine alone covers almost one-third (31 percent) of the foreign wine market in the United States followed closely by Australia with 29 percent which is forced to "sell" its own wine with a policy of lows prices and with 14 percent from France, which after many years of problems reverses its trend and registers the highest growth rate (+29.7 percent)...
[French bulk increases are thanks in large to the dropping prices due to their glut, and increase in Pinot demand -regardless of quality category]...

So let's look where these wine import trends are pointing:

<14% bottled +9%
<14% bulk -31%
>14% bottled +6%

<14% bottled -9%
<14% bulk +214%
>14% bottled +32%

<14% bottled +16%
<14% bulk +439%
>14% bottled +99%

<14% bottled +16%
>14% bottled +30%

With the exception of Italy, the +14% category is increasing faster than the sub-14% category. All numbers for the >14% categories for each of the countries (including Oz) are off a much smaller base, but it tells you where the trend is...
Most 2005 vintages were generally warmer, and that may influence these numbers slightly, but even so there's still quite a bit of older vintage wines being factored into these numbers.

Notice that the amount of bulk wine shipped (e.g., wine which isn't bottled yet, and is blended/bottled @ the destination country) for both France & Australia has really increased. Now both countries currently have pretty large surplusses and are looking to increase their competitive edge by reducing shipping charges and bottling it here (you don't pay for the weight of glass that the wine is in this way). What is left to see is what portion of the large French bulk quantity remains if/when demand in the US for Pinot Noir starts to stall.


Anonymous Anonymous said...

Is the amount of under 14% bulk wine offsetting the volume of 14+%? Or is the base amount for the bulk wine small also?

November 03, 2006 4:47 PM  
Anonymous Anonymous said...

The comments about the decline of the Australians are hilarious. What is the the Italian word for schadenfreude?

November 04, 2006 11:13 PM  
Blogger St. Vini said...

The base amount for the bulk wine is small also, but still covering the increase in 14+%. In other words, if this is a trend, it will take a looooong time before there is more 14+% wine imported than -14%.


November 06, 2006 9:40 AM  

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