Friday, February 09, 2007

Screwcaps: Success Breeds Civility

As an interesting aside to my recent comments about the apparent desperation from cork producers, I note that screwcap promoters have decided to take the higher road. To wit:
“The burgeoning market for innovative closures is not about direct competition with natural cork,” said Poulos. “This is about diversification and convenience, creating new opportunities for the enjoyment of wine as an everyday beverage, and expanding the market. In the immediate future, we see traditional packaging continuing to thrive, with screw caps and other innovative closures seeing widespread consumer acceptance. This is a healthy market dynamic.”

Good for them.

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