Good ol' days wine pairing
Of course, you start by mentioning how gas was less than 60¢ a gallon (btw, there was no unleaded, nor catalytic converters), Global Warming wasn't a topic - the Cold War was, etc, though I'll put away the Wayback Machine so I don't bore you too much, but the conversation recently turned to wine and food back-in-the-day...
Very few of the wineries you see now were here at the time: maybe a dozen of them in each Sonoma and Napa county actually existed...those that did were mere shadows of what they are today (for the most part) while others didn't stand the test of time and went under or were bought up [see this post for some info] ...
Many of the other cities in both counties were more like towns (back then, Santa Rosa & Napa were the only real cities by today's standards)...
Land was MUCH cheaper, and a lot more AG land was devoted to other crops like sheep, cattle, fruit and nuts...and the wine selections were much more limited...
In fact, much of the varietal wine marketing you see today was created in the past 30~40 years. Prior to that the offerings tended to "California Burgundy", "California Claret" (both reds), "California Sauternes" or "California Chablis" (white wines)[the European model was being emulated of describing wines by region], and sometimes a Gewurz or Riesling could be found as well.
For good or ill, White Zin didn't exist yet...
You could buy wine by the gallon or half-gallon, and many times bring a jug back to the winery and get it refilled...if you knew the people in the tasting room and if you asked nicely you could pick up a gallon of vinegar for your kitchen as well...
But while those wines seem simplistic by todays consumer standards, they were pretty decent for being larger blends without much to offer in the way of varietal identity or "regionality". You drank what you wanted, though in the 60's people started to drink more of the whites with fish and pork, leaving the reds for red meat. Even so, many families I knew had a bottle of Zin (or other light bodied red) in the ice-box for hot afternoons. (That model of "serviceable, but not stellar, wine for daily consumption" is alive and kicking today: Hearty Burgundy, California Chablis and the Paisano blends can still be found on store shelves ...and we even see it perpetuated by Bronco's Two-Buck Chuck - though I'll wager that Franzia might take exception to that description on the heels of his Chard's double-gold @ the California State Fair...)
Anyway, many of us grew up on the stuff, having it first at family dinners watered down when we were young. Later, we'd use it to cook with - especially when fresh game was the choice of the evening. Fowl (ducks, doves, quail, songbirds), rabbits, deer, trout and bass, wild pigs, or the odd squirrel...
I know - you're thinking how barbaric of me to include songbirds and squirrels, but what the hell, we were young, and both the songbirds and squirrels would give their positions away and became easy targets (the birds were singing, and the damned squirrels would bark like mad if you were anywhere near their "turf"). Robins and seasoned polenta was a favorite at the house, especially if we could get one of our grandparents to make some marinara sauce to put over it...we were hellions, and proud of it!
And as an adult, I couldn't be bothered to clean a squirrel...there just wasn't that much meat on them back-in-the-day.
(A quick nod to the old 1963 ed. of Joy of Cooking, which - god bless them - even tells you how to prepare 'possum, bear & raccoon...Trés Martha Stewart!)
Hunting grounds were easy to find...half the current population wasn't here yet...
It seemed as if everyone knew of at least one open field and one orchard/vineyard they could head into on any given day, depending on what was in season. Some items were always in season, as they were considered varmints (coyotes and feral dogs were "sport-only"; not meant for the table...).
Seems kind of strange when compared to the fare you're now likely to find offered in Napa or Sonoma, but it was damned tasty, and went well with the unpretentious wines.
These days I imagine I'd still be grabbing a red for most of the game selections -just out of habit- but wouldn't steer away from a middle of the road white if it were handy. Maybe I should head out and buy a bottle of the 2-Buck Chuck Chard and prepare one of the ducks in the freezer this weekend to celebrate Bronco's win.
PS - A note to PETA: Trust me, before most of you vegans were born, those furry little creatures were vicious killers! Every morning you'd have to peep thru the curtains before steeping outside to make sure no raccoons were lying in wait to getcha'...it'd still be that way if we hadn't culled the most vicious of their ilk back then [you can thank me later]...
Seriously, it was us or them...and it's not like we were water-boarding them or anything like that...