Wednesday, February 16, 2005

"Low Carb" wines...

And so it begins.
I’d warned that this was coming in my post on wine labeling. Maybe Brown Forman should start reading Huge to stay current.

The story link below is that Brown Forman is marketing some wines as “low carbohydrate”. (By the way, eating Lard straight from the tub is also low carb…but that alone doesn’t make it any better for you!)

C’mon people!…It’s just more marketing…
The total calories are what you want to watch, as well as that portion of your diet which is based on fats.
Otherwise, go get some regular exercise - we could all use more of that anyway (it can’t hurt, can it?) - and eat what you like.

The alcohol content of a dry wine is what drives it’s caloric value – and it’s ~13% of the total volume (BF's "One.4 Chardonnay" lists as 13.5% Alc). Without dramatically dropping the alcohol you’re not going to see any fantastic changes in the total calories per serving. The average serving of wine has fewer calories than a candy bar…and is arguably far healthier. (
UC Berkeley Wellness Letter 8/04)

Again, let’s face it – if you have to become that concerned about the amount of calories you’re consuming from wine…well, then you’ve got a bigger problem to worry about…


Anonymous JuiceCowboy said...

Everything in moderation and excercise are the only way to live a long life.

This is a free market economy so marketing people will always clamp on to trends to make sales.

February 17, 2005 4:57 PM  

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