Cheers for the Sofia Mini
Consumer Reports recently gave a pretty lukewarm review of the Sofia Mini. An excerpt can be found here.
"However, the consultants did note that the wine tasted better from a glass than it did straight out of the can. But if you don't want the hassle of a bottle, Consumer Reports says Sofia Mini might be just the thing."
Consumer Reports misses the point here. The success of the Sofia Mini is in its packaging. One of the problems consumers have long had with becoming wine adopters is the packaging. What if one wants just a glass with a meal? Does he open a bottle and possibly let the rest oxidize before he can finish it?
I say cheers to Niebaum-Coppola for this innovative approach to younger consumers and alternative packaging. Single servings for everyone!