Here we go again! (BioD)
“The Biodynamic Way”, penned by Virginia Boone, is an article which essentially can be reduced to an interview with Mike Benziger. (Which is kind of the point of BioD, being able to get more press and differentiate your products from the sea of other producers out there.)
The same mistakes are made again and again: it reports that the consultant Alan York touts the BioD products as not better, but “that they are more authentic”; it reports that the quartz preparation “both toughens leaves and boosts their ability to photosynthesize” – which is a wild claim & needs some evidence to support it considering that the quartz is insoluable in water, and has nothing to impart to the vine; and misleads readers by declaring at the start of the article that BioD is “the highest form of organic farming” - which is a supposition.
I've railed against the 'authentic' label many times (see [don’t make wines for high scores],
[wine is made in the vineyard] , [Authentic wines] , [how to practice biodynamics]) and really don't see anything new in this article to support their claim. And it's a pretty sly way to slam someone else's products by stating "we're not saying we're better...oh, but did we tell you about how they're lying to you?" - which is in effect what the BioD crowd does with the not-better-but-authentic differentiation they constantly offer to consumers.
An interesting quote from Benziger, in reference to the newer generation of wine drinkers is relayed thusly:
“They are very sensitive about being marketed to or sold to and they’re very sensitive about the truth…”
Interesting, isn’t it? Yet where is this “truth” he’s supposedly offering them, and what’s it based on? Pretty lofty words for someone who is doing just that - marketing to the same people he says are somewhat gun-shy to marketing crap. It seems to me that BioD is merely the tool by which they can then charge $80 for their “Tribute” Cab…
I’ll let you read the article, but it appears the manure’s heaped pretty high right now....