Friday, January 28, 2005

US to surpass France in wine Consumption?

2008 is the year predicted by the report - commissioned by the French, ironically - which also states that the US's leading supplier for that new market will be the US (California) wine industry.
Bad news when you're exports to the country which is to lead the world's consumption are already experiencing serious problems.

On France's wine troubles (both domestic and foreign) the following is observed:

"But the trend of falling consumption has been evident in France for decades, partly because people are increasingly careful about their health and tend to drink smaller quantities of wine of improved quality."

Ouch! - as that implies that what's left over is of...uhm, "less improved quality"...
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