Tuesday, June 28, 2005

Charles Shaw Reserve

Lodi (AP) - Winemaker Fred Franzia announced today that he will be releasing a Charles Shaw Reserve line, dubbed Chateau Shaw. The wine will feature a shinier label than regular Charles Shaw (nicknamed Two-Buck-Chuck) and will contain special limited bottlings wines from the Southern Central Valley. These are wines that might have previously "been just blended away into the master blends for Chuck", says head tankmaster Russ Rodgers.
According to press releases issued by Franzia's Bronco Wine Company, the reserve offerings will be available in limited locations statewide. "We're trying to give these wines an exclusive feel", reports head of Marketing Anita Grimes "we don't want the consumers to think that they can just find these reserve wines anywhere. That's why we're limiting their distribution to less than half of the Trader Joe's outlets in California."
The press release also notes that the wines "will come in several flavors, including Cabernet and Merlot (the 't's at the end of both flavors are silent) and will retail for $4 per bottle".


Blogger Tom said...

Does this crack you up as much as it does me? Did it really say IN the press release that RESERVE means it costs more, will only be available at half the many many Trader Joes and that it's from the "top Lots" from the "southern central valley"??

June 28, 2005 5:51 PM  
Blogger Huge said...

Well, I hope it cracked you up, as that was the intent [hint, hint].

I thought the "'t' is silent" was a giveaway.....

June 29, 2005 8:50 AM  
Blogger Tom said...


Problem is...it's entirely probable.

Well done.

June 29, 2005 9:02 AM  
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July 03, 2005 11:38 AM  

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