Charles Shaw Reserve
Lodi (AP) - Winemaker Fred Franzia announced today that he will be releasing a Charles Shaw Reserve line, dubbed Chateau Shaw. The wine will feature a shinier label than regular Charles Shaw (nicknamed Two-Buck-Chuck) and will contain special limited bottlings wines from the Southern Central Valley. These are wines that might have previously "been just blended away into the master blends for Chuck", says head tankmaster Russ Rodgers.
According to press releases issued by Franzia's Bronco Wine Company, the reserve offerings will be available in limited locations statewide. "We're trying to give these wines an exclusive feel", reports head of Marketing Anita Grimes "we don't want the consumers to think that they can just find these reserve wines anywhere. That's why we're limiting their distribution to less than half of the Trader Joe's outlets in California."
The press release also notes that the wines "will come in several flavors, including Cabernet and Merlot (the 't's at the end of both flavors are silent) and will retail for $4 per bottle".
posted by Anonymous at 9:55 AM
3 Comments:
Huge,
Does this crack you up as much as it does me? Did it really say IN the press release that RESERVE means it costs more, will only be available at half the many many Trader Joes and that it's from the "top Lots" from the "southern central valley"??
Funny!!
Problem is...it's entirely probable.
Well done.
Hi there,
We would love to have you as a contributor over at corktease.
www.corktease.com
Let us know if you may be interested.
Kind Regards,
Ava
ava@ten24media.com
Post a Comment
<< Home