Louie, Louie...
[link - Decanter.com]
An oak tree planted during the reign of Louis XIV has been sold to a Bordeaux cooper for €37,700.
So it's estimated it'll produce ~60 barrels, so say ~€630/barrel just for the wood...
...add on a nice cooperage fee, and the hype from the PR and I'd nominally put the final price @~€2,000+/barrel. That means the added price per bottle for wine in that wood will be ~€6.75 before losses...rest assured the amount charged to consumers will be much, much more...
I have a feeling that somehow the buyers/users of these unique barrels will charge much, much more, and milk those barrels' reputation for at least 50 years hence...possible biological infections and all...
...and naturally they're already positioning themselves in the "it's super-aromatic" camp, and the tree hasn't even been felled yet.
An oak tree planted during the reign of Louis XIV has been sold to a Bordeaux cooper for €37,700.
So it's estimated it'll produce ~60 barrels, so say ~€630/barrel just for the wood...
...add on a nice cooperage fee, and the hype from the PR and I'd nominally put the final price @~€2,000+/barrel. That means the added price per bottle for wine in that wood will be ~€6.75 before losses...rest assured the amount charged to consumers will be much, much more...
I have a feeling that somehow the buyers/users of these unique barrels will charge much, much more, and milk those barrels' reputation for at least 50 years hence...possible biological infections and all...
...and naturally they're already positioning themselves in the "it's super-aromatic" camp, and the tree hasn't even been felled yet.
posted by Anonymous at 6:46 AM
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