My Only Comment on Wine X
Good article at Good Grape about the demise of Wine X. Frankly this is much of the reason why I wrote nothing about the demise of Wine X (until now). Like the magazine, it seemed like a non-event in the wine world.
Despite Mr. Roberts' assertions to the contrary, the wine industry is very successfully marketing to Millenials (those under 30). They are drinking more wine than any previous generation (at that age). Their consumption patterns have grown during Wine X's demise. This very fact speaks directly to Wine X's irrelevance in the industry, IMO, and the failure of Wine X, not the industry, to successfully market to this demographic. The industry hasn't ignored young people, it ignored Wine X.
I was a supporter, though I admit, not a subscriber. Perhaps therein lies the problem.
Despite Mr. Roberts' assertions to the contrary, the wine industry is very successfully marketing to Millenials (those under 30). They are drinking more wine than any previous generation (at that age). Their consumption patterns have grown during Wine X's demise. This very fact speaks directly to Wine X's irrelevance in the industry, IMO, and the failure of Wine X, not the industry, to successfully market to this demographic. The industry hasn't ignored young people, it ignored Wine X.
I was a supporter, though I admit, not a subscriber. Perhaps therein lies the problem.
Labels: marketing
posted by St. Vini at 9:37 AM
1 Comments:
Thanks for the reference, St. Vini. A lot of digital ink was spilled on Wine X last week. If Roberts could approximate even a close amount of the same activism on behalf of his magazine, he might have had something interesting to build on.
As it stands, over the course of the last year and 1/2 he only mustered to get 3 issues out and one was a complete re-hash from previous issues--breaking the trust of his readers along the way.
I'm not holding my breath for a refund on my subscription, either.
Best,
Jeff
jeff@goodgrape.com
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